Week 10

The final stretch is upon us.  We had the chance to revise our original marketing strategy to fine tune decisions for Periods 8-10.  Thankfully we had this opportunity because as we progressed through Periods 3-7 we certainly realized where our strategy could improve or areas of our plan that were lacking the necessary detail.

Our team was able to put together an improved marketing strategy memo based off of our experience using what we’ve learned this semester as well as experiencing the outcomes of our initial plans.  We analyzed the SWOT for Allstar coming out of Period 7 and spot how the SWOTs have changed from our first marketing plans.  The key issues that were identified were over side effects, maintaining a good relationship with the channels, continuing to build market share in the children’s cold market, and overcoming and recovering from the downturn in the market.

By having a second chance at revising our marketing plan will allow us to make better decisions for the future periods.  It will be interesting to see how well our revised strategy works as we have incorporated both what we’ve learned throughout the semester as well as the real examples from Pharmasim to improve the plan.