Marketing Plan

Our group exercise was to develop our strategy for Pharmasim over the next five periods.  This exercise was completed through our group discussion as the team had conflicting schedules throughout the week, however the assignment was completed.

The first task was to compare each group members SWOTs to determine where we all came to agreements and where were the areas of differing thoughts.  Thankfully all three of us were pretty much in a consensus regarding Allstar entering certain markets, key issues, and to keep Allstar a higher end brand.

After we discussed potential markets, each team member took a target market to analyze.  Perhaps we, as a team, should have done a better job with these three markets.  I know I should have done my analysis then would have shared it with the team in order to make sure it aligned with our mission statement and overall goals for the company.  Certainly an opportunity for next time.  It will be interesting to see how the next five periods play out as we align to the plan.